How does nvivo analyze data

Limited Time Only. Research Library. You may want to import them into NVivo for easy reference. STEP 2 - Read a few transcripts and write summary memos When you open a transcript, click on Memo Link in the Ribbon to create a linked memo to that transcript. Figure 1 STEP 3 - Create a research journal and develop a coding strategy Review the summarized memos you wrote for the transcripts.

Create a research journal as a memo and write up the key issues coming out from the interviews. See How to create a research journal for more information Reflect on how they relate to your research questions and develop an initial broad coding strategy. Alternatively, you may be working in an emergent way.

Or you may know some initial codes and will develop the rest in an emergent way. Whichever way, you can start coding at a broad level. You can experiment with what you think will be your initial codes in the Mind Map and convert them into codes from there. We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Qualitative data analysis using NVivo. Upcoming SlideShare. Like this presentation? Why not share! Qualitative data analysis - Martyn Embed Size px.

Start on. Show related SlideShares at end. WordPress Shortcode. Next SlideShares. Download Now Download to read offline and view in fullscreen. Download Now Download Download to read offline. Helen Dixon Follow. Qualitative data analysis - Martyn Hammersley. The analysis of qualitative data 22nd Oct Qualitative Data Analysis Steps.

Qualitative data analysis. Digital accessibility. Making the most of microlearning: Ideas and insights. Virtual classroom. Communicating in the digital age lessons for educators. Related Books Free with a 30 day trial from Scribd. If your interviews are more free ranging and conversational, you can use other tools to organize the content by theme. NVivo gives you ways to get a broad feel for what themes are in the data and it also lets you drill down into the material for deeper analysis.

For example, you can run a quick Word Frequency query to see which words your participants are using most often. Refer to About Automatic Coding Techniques for the details.

At regular intervals, you can groom this list — checking whether related themes could be grouped together in a hierarchy. NVivo lets you query and visualize your data in all sorts of ways — refer to Move forward with queries and visualizations to find out more. For example, you could create a matrix to see how men and women respond to a selection of themes:. In the thick of data analysis, it can be easy to lose sight of your research question.

Mind maps in NVivo are another great way to consolidate your thinking. For example, you could visualize your conceptual framework in a mind map and update it as your thinking evolves: You should also consider creating a project journal in NVivo. Keeping an audit trail of your challenges, assumptions, decisions and epiphanies will come in very handy when your supervisor or client asks a difficult question.

The journal tells the story of your project, makes your decisions transparent and helps you avoid that terrifying blank page when it comes to writing up. How about you?