What is weibo

There are several types of verifications, such as individual verification celebrity, politicians, etc. The real-name certification is useful to differentiate micro-influencers and authorities from ordinary users. An example of a Verified account on Weibo Celebrity account. Getting your account verified helps you to build trust and reputation among your fans, especially when publishing brand-related content.

Besides, Weibo provides many privileges for verified accounts, such as advanced page customization settings, access to the lucky draw management platform and additional services like mass messaging. Learn how to open a verified account here. Each time you pay for a one-year membership, you get an extra growth value points as a reward.

The VIP membership is important as it is a proof of being something greater than your average Weibo user. In fact, both of them are leaders when it comes to micro-blogging platforms of the world — with one being used in China and one for the rest of the world.

They share similar features, such as allowing users to share content and follow others for their latest posts. Besides, both of them implement a verification policy to identify accounts of public interest. However, while Weibo is often called the Chinese Twitter, there are many things that make the platform unique. Yet, it is said that in recent years, Sina Weibo has evolved beyond simply being the Chinese Twitter.

It has transformed into something completely different from any predecessor by providing more versatility, functions, and user base. As mentioned previously, Sina Weibo has reached a total of million monthly active users MAU as of Dec , surpassing Twitter, which has reached million monthly active users worldwide as of January Still, it is difficult to compare the two platforms directly as they focus on different target markets.

The top three countries which Twitter is most popular in are Japan, the United Kingdom, and Saudi Arabia , which shows the internationalization of Twitter. For Weibo, as most of the content is in Chinese, it is difficult for foreigners to use the platform, which means that it is only prevalent in Mainland China or with Chinese living abroad.

Its due to its usage in only a few select countries that the name Chinese Twitter first came about. Apart from the common features of a micro-blogging platform, Weibo has taken a step to further establish more sophisticated functions, which transformed Weibo from a simple micro-blogging site to a comprehensive social media platform.

With the Weibo wallet, they can purchase a range of products and services including Financial Management, Shopping, Entertainment, Health Consultations, or even just donate to their favorite accounts on the platform! Besides, the Weibo Game Centre has attracted a lot of youngsters to the platform, in an attempt to stay relevant with newer generations.

For marketers, Weibo has introduced promotional campaigns to provide flexibility for those who have a limited budget to advertise on the platform, such as the lucky draw and content creation activities. The process would be monitored by Weibo official, which ensure fairness throughout the activity. All of this makes Weibo much more than just a Chinese Twitter. To conclude, Weibo provides more engaging interfaces and detailed filter options, which helps users to truly look for content that they would like to view.

We can see that Twitter and Weibo do share a lot of similarities, but the two platforms have evolved differently in the past few years. It is expected that the two giant platforms will keep competing for the international market in the foreseeable future.

When we take a deeper look at these platforms and their functions its easy to see that Weibo is much more than just a Chinese Twitter clone. A corporate account is a verified official account for companies, government authorities and various organizations. Different from a personal account which represents an individual , a corporate account serves as a party of public interest. The corporate account provides more professional features compared to a personal account, which includes fans service, event center, data center and an ad center.

Businesses can enjoy benefits such as personalized page display, data analysis, and social CRM tools. Corporate account features Source: Weibo. While for a personal account, you can register an account simply by filling in your basic information here , the only requirements being your birthday and mobile phone number. Opening a corporate account is of paramount importance, as the verification badge serves as a source of credibility for your customers and the public. With the account, companies can improve brand recognition and loyalty by posting information about the latest product launches and launching promotional campaigns and can improve customer service and engagement by interacting with fans.

According to Wang Gaofei, chief executive officer of Weibo , the businesses would increase content-driven e-commerce investment to enhance content capabilities and empower producers, we predict that content-driven marketing will be the main focus on Weibo. Sina Weibo has done a great job in combining social media and e-commerce, businesses can utilize this platform to improve their marketing efforts and boost sales with relative ease. Sign up through phone confirmation. Check your registered email and activate your Weibo account.

Log in to your account on Weibo, which you should be directed to the Certification Home. For companies that are completely new in China, you should register a new foreign business account.

Verification for organizations such as government, media, application, public interest, and non-profit organization is currently free of charge. For Weibo users, Weibo Window does not require further registration, which is very convenient and user-friendly. It allows everybody, including a general user, to sell products on the platform. Weibo has formed alliances with several e-commerce platforms Taobao, VIP.

An example of a Weibo Window source: Chozan. Thanks to its open and public nature, Weibo provides precious opportunities for businesses that want to increase brand awareness and gain popularity in China. To help brands reach out to their targeted customers, Weibo provides several marketing packages which include things like display ads, Search Engine Promotion, and influencer marketing. After registration and verification, you can customize your account homepage by uploading engaging banners, cover page, and background pictures.

Besides, you can also edit brand-related information to introduce your business to the public. After customizing your own account homepage, the next step would be creating engaging content to attract followers. To compose an engaging message, businesses can make use of the media-rich nature of Weibo to create multimedia content including things like videos, pictures, live streaming, and adding emojis in their posts.

To lead users to a specific website, you can also insert a link in the message. Create Engaging Content with Multimedia, tags, and hashtags on Weibo.

When viewers click on the hashtag, they would be directed to a page that showcases all the related information, so that viewers can swiftly find and discuss the latest product launch. Businesses can make use of special features on Weibo to implement online promotional campaigns. It is very cost-effective as the platform helps you to reach a large population across different regions in China with a smaller budget. It is popular as it enables participants to share the message within their social circle, thus spreading it around the online community very quickly.

The company would then choose participants to send out a 7-day trial of the new product. The activity attracted 13 thousand people from different regions in China Beijing, Shanghai, Heilongjiang, etc. In comparison to WeChat, Sina Weibo is mostly used by a younger population. It offers more informational and trending content. Likewise, Weibo allows businesses to set up official and verified accounts to communicate with their followers and to advertise their products and services.

Weibo is also a huge financial success, surpassing the 30 billion USD market valuation at the stock market. Your business can benefit from reaching a wide audience on Sina Weibo. The 5 main ways to increase brand awareness and to gain visibility on Weibo are:. Depending on your account verification status , you Weibo users can modify their Sina Weibo profile appearance and enjoy different privileges. According to their package, businesses can benefit from specific promotions, events, coupons, private messages, data analysis, and social listening.

Learn more about doing business in China and the Chinese business etiquette by clicking here. Advertorial post long article format : advertisers can leverage selected Weibo accounts to create long-form advertorial. Weibo Enterprise Account : allows brands to create their own profile pages and push content. This blog post focuses on what the platform offers the U. Some other household names who actively interact with followers on the platform include: Jeremy Lin 5. Some of the most effective, commonly-used formats are: Display ad : Weibo accepts direct media buy and offers geo-targeting for North American advertisers.

Formats include full screen opening pages, banners, and display ad between Weibo feeds Key Opinion Leaders i. There are also different targeting tactics: by age, location, topics and genders Advertorial post long article format : advertisers can leverage selected Weibo accounts to create long-form advertorial.

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